Hotel Chocolat significantly exits the USA – “strong and distinctive D2C brand”?
Describing itself as “a premium British chocolate maker with a strong and distinctive D2C brand”, Hotel Chocolat Group (HOTC) has announced that, whilst it “continues to explore the future development of wholesale opportunities in the US market… the group has decided to cease US direct to consumer sales via its website and exit the in-country warehousing and fulfilment support arrangements”. Just how “strong and distinctive” is the brand then?
- By Steve Moore
- 2022-09-12 16:25:29