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What the Hut (Group)?!

By Chris Bailey of Financial Orbit | Friday 11 September 2020


Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


Have you ever used e-retailer The Hut Group? On its website it describes itself as being ‘passionate about leading the growth of prestigious global brands in beauty, nutrition, luxury, and lifestyle’.  Clearly I am not its target customer but there are plenty of consumers out there for some of its brands including ESPA, Illamasqua, Myprotein and the online retailer lookfantastic, especially in a pandemic-tinged world which has moved more online.  As Debenhams, House of Fraser et al fade, The Hut Group takes their place.  And soon it will take their place on the stock market with a listing due next week. 

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