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Mirriad Advertising – trading update. Valuation bonkers?, You bet!...

By Steve Moore | Thursday 29 July 2021


Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


Self-styled “leading in-content advertising company” Mirriad Advertising (MIRI) has made a half-year trading update including “we are effectively delivering our twin-track strategy by developing a robust global supply and demand pipeline to drive global adoption, while simultaneously moving the platform towards full integration with the media buying and ad delivery ecosystem… Total revenue increased by 27%… Closing cash at the end of June 2021 of £29.8m (June 2020: £14.4m)”. So why are the shares currently 34p, more than 19% lower in response?…

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