I warned comrade Malcolm Stacey and you all that his March 7 enthusiasm for advertising group Mirriad (MIRI) was misplaced and dire results with a piss poor set of excuses vindicate this perma bear once again. Crack out the ouzo. At 21p, down 14% so far today, the market cap is £59 million making this still a stonking short.
Describing itself as a “leading in-content advertising company” Mirriad Advertising (MIRI) has made a “In-content advertising increases reach”-titled announcement and the shares have currently responded more than 27% higher to 22p. So what’s the news?...
Hello Share Climbers. This old punter finds it both creepy and irritating the way advertisers invade my space with ever more sophisticated ways to know the sort of thing that might interest me. There are also companies that use artificial intelligence to appeal to viewers of films and TV shows. One such enterprising company is Mirriad Advertising (MIRI) and however much you might be annoyed by the way tv adverting becomes more effective, there’s no doubt that it’s a growing business.
Previously writing on company describing itself as a “leading in-content advertising company” Mirriad Advertising (MIRI), last month I noted a further share price fall towards 20p. The shares last closed at 17.25p – and what of now a “Strong US campaigns and new partnership in Canada” announcement?...
Describing itself as “leading in-content advertising company” Mirriad Advertising (MIRI) has made a trading update and KPIs announcement headlined “Accelerating customer adoption and traction in the key US Market”. Why then currently a further share price fall towards 20p in response?...
Previously writing on Mirriad Advertising (MIRI), in July despite the shares slumping to 34p I concluded the valuation looked to remain plain daft; strong bargepole / sell. The company has today announced results for the first half of 2021 headlined “New deals, significant inventory and record US commercial activity drive adoption”. Having last closed at 32.5p, the shares are now below 30p – so what’s the story?...
Self-styled “leading in-content advertising company” Mirriad Advertising (MIRI) has made a half-year trading update including “we are effectively delivering our twin-track strategy by developing a robust global supply and demand pipeline to drive global adoption, while simultaneously moving the platform towards full integration with the media buying and ad delivery ecosystem… Total revenue increased by 27%… Closing cash at the end of June 2021 of £29.8m (June 2020: £14.4m)”. So why are the shares currently 34p, more than 19% lower in response?...
Mirriad Advertising (MIRI) Chairman John Pearson is, “despite the disrupting influence of the COVID-19 pandemic… delighted with the progress that has been made”. Why then on the back of the results statement are the shares currently, at 50.5p, more than 11% lower? Because the valuation for this cash guzzling dog is bonkers. That is why!
