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TV Ads Ain't What They Used to Be and this Company Could Prosper in a Rising Market

Hello Share Climbers. This old punter finds it both creepy and irritating the way advertisers invade my space with ever more sophisticated ways to know the sort of thing that might interest me. There are also companies that use artificial intelligence to appeal to viewers of films and TV shows. One such enterprising company is Mirriad Advertising (MIRI) and however much you might be annoyed by the way tv adverting becomes more effective, there’s no doubt that it’s a growing business.

EPIC MIRI
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Mirriad Advertising – interims note “advertising spending is now coming back”. Good news then… No!?

Previously writing on Mirriad Advertising (MIRI), in July despite the shares slumping to 34p I concluded the valuation looked to remain plain daft; strong bargepole / sell. The company has today announced results for the first half of 2021 headlined “New deals, significant inventory and record US commercial activity drive adoption”. Having last closed at 32.5p, the shares are now below 30p – so what’s the story?...

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Mirriad Advertising – trading update. Valuation bonkers?, You bet!...

Self-styled “leading in-content advertising company” Mirriad Advertising (MIRI) has made a half-year trading update including “we are effectively delivering our twin-track strategy by developing a robust global supply and demand pipeline to drive global adoption, while simultaneously moving the platform towards full integration with the media buying and ad delivery ecosystem… Total revenue increased by 27%… Closing cash at the end of June 2021 of £29.8m (June 2020: £14.4m)”. So why are the shares currently 34p, more than 19% lower in response?...

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