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I use Ocado but not JD Sports Fashion. But do I buy either of the shares?

By Chris Bailey | Tuesday 14 September 2021

Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.

I have got my second Ocado (OCDO) delivery of the month arriving later this week. I admit it, from the perspective of a supermarket shopping delivery, I am a bit of an Ocado fanboy. Of course that does not mean I think the stock is cheap and you may recall during my update on the name here a couple of months ago, the share was a no for me given ‘even next year’s EV/EBITDA multiple is probably over a 40x multiple’. So why are the shares down further today?

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