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Chill Brands – Spooooooooooooooooooooooooooooooooooooooooooooof

By Tom Winnifrith | Wednesday 22 September 2021

Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.

Appointment of strategic advisers shouted the press release. What, thought I, a strategic review to understand why sales are SFA and the company still can’t get it annual accounts out? Er no. The headline should have read “sales failing, more money spent on brand promotion but not enough cash to make a real difference.”

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