Disclosure: The author has a short position in one or more of the shares mentioned. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.
Until late 2019 shorting shares in Fevertree (FEVR) was an extremely unsuccessful strategy. Its has been a great British success story: a powerful global brand that in twenty years has conquered all before it with superb marketing of a great product.