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Results: MADE

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views and that battle for cash - now it is a mid-season sale

WTF is a mid season sale? In September (MADE) was pushing a "clearance sale" to those who get its spam. Last night I was invited to save up to 40% in a mid season sale as you can see below. I guess next month it will be a pre Christmas sale, then a Christmas sale in December before New Year sales start in January. In short every month at what is meant to be a premium retailer sees it act like a discount retailer. One wonders if the ASA would like to check out details of its supposed "hurry before its over" sales promotions as you can bet the ranch that the next hurry before its over promo is almost ready to go.


GOTCHA: admits it is fucked

As I warned you repeatedly (most recently on 16 September HERE), trading had deteriorated so much that (MADE) has today had to withdraw its prior full year guidance and, worse still, it now says that it is impossible to raise any money to bail it out on public markets. However it polished the turd it is screwed and here’s why.


BREAKING: – shares continue to slide as cash crisis gets worse – RNS needed

On 16 August I warned HERE that (MADE) would be lucky to end the year with its bottom of the range cash forecast of £5 million and that the company needed to get away a placing of £40 million. Two days later it ‘fessed that it was working on things with its advisers. Since then matter have got worse and worse and I wonder if this can be rescued at all. First up is the very obvious cash crisis

views – Gotcha!

I explained in detail earlier this week why (MADE) is going to HAVE to do a bailout placing. Floated at 200p just over a year ago, raising £100million by issuing new shares while existing shareholders lobbed out a cheeky £90 million of stock onto gullible institutions, the company is quite simply running out of cash. Today it “responded to media speculation” and essentially ‘fessed that I was right. This will be messy.

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