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888, William Hill and mad deal excitement

Are you excited to read that the FTSE-250 company 888 Holdings (888) - which regards itself as “one of the world's leading online betting and gaming companies” - has pushed its share price up over 25% today after announcing progress with its efforts to buy the international (non-US) business of William Hill? After all we all know that online betting and gaming is seeing more and more demand. But will it be paying too much in an area which is already highly competitive?

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