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I may have told you the story before that I thought I was so smart when I doubled my money in the then As Seen On Screen (and now ASOS) (ASC) shares the thick end of a couple of decades ago…but I sold way too early. However it is better to make money than not…as any ASOS investors over the last five years know, with the stock down a mere 80% since 2017. And as any trendy 15-30 year olds will tell you, there have been plenty of fashion brand changes over recent years way beyond whether clothes should be bought online or not. And on this front, onto today’s noteworthy two updates…

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If you are into corporate updates it is an interesting day today and loads to write about. Here is the exciting news: it is going to be like this for over the next couple of months. It has always been thus over the last twenty-five plus years I have been looking at the U.K. markets. I guess I should start with ASOS (ASC), which may have formally talked about a four month trading update to the end of December, but a second headline it gave, observing that the company ‘announces intended move to London Stock Exchange’s main market’, is kind of interesting too.

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A week into January and I see that the weekend press has plenty of stories about the European Central Bank executive who ‘warns green energy push will drive inflation higher’, as well as the UK's former vaccines minister who said it would be ‘helpful’ to cut the self-isolation period to five days.  Otherwise there is the apparent hassle of the wealth of the top 1% is 230 times higher than the poorest 10%.  Such analytical excitement (not).  

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Late last month I observed that boohoo (BOO) was uninteresting to me, but I was going to have a look at shares in ASOS (ASC) which was due to give a big update this Thursday...but it has come out early. I bet you cannot guess why!

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Hello, Share Bashers. This old punter has an illogical leaning towards picking companies with eye-catching names. For example, I once bought more shares than I ought in a firm called Sleepy Kids. Older readers will remember it was a studio which made very imaginative cartoons. Budgie the Helicopter was one popular title.