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In The Style Group – “trading update” further suggests CEO’s stated ‘absolute confidence’ is wrong

Previously writing on group which described itself as a “disruptive and inclusive digital womenswear fashion brand” In The Style (ITS), I reviewed what of a now 13.625p share price as the CEO swiftly exited and a strategic review was announced but it argued “considerable potential… the current market capitalisation of the company does not properly reflect”? I concluded, noting its trading trajectory, reiterating to avoid… and now an intra-day (uh oh!), 12:54pm, “trading update”.


In The Style Group – argues “considerable potential”, so what of the CEO’s swift exit and the strategic review?

In September I noted group describing itself as a “disruptive and inclusive digital womenswear fashion brand”, In The Style (ITS) argued “significant progress against several of the strategic priorities” but I questioned what about the still diminishing cash though?!. That was with the shares at circa 26.5p, so what of a now 13.625p share price after further announcements today?


In The Style Group – well positioned to improve profitability, or not?

Womenswear online retailer In The Style (ITS) has announced revenue growth “marginally ahead of the guidance issued by the company in January 2022. Adjusted EBITDA margin will be in line with that guidance at 1%… very well positioned to continue its impressive growth and improve its profitability”. So what does that mean financially?...


In The Style Group – interims emphasise “very strong revenue growth”, but that’s vanity...

Previously writing on online womenswear group In The Style (ITS), in late September with the shares down to 165p I concluded it’s still a bargepole for this AIM Awards shortlisted ‘Diversity Champion’ and ‘Best Newcomer’ (natch). Now results for its half-year ended 30th September emphasising “a period of very strong revenue growth across all channels against an exceptional prior period”... and the shares currently further down towards 90p...

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