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Direct-to-consumer ready meals group Parsley Box (MEAL) has issued a “Wimbledon cream tea & Pimms Daily Mail partnership”-titled announcement including that the offering is “following the success of Afternoon Tea for Two for the Queen's Platinum Jubilee… Our plan includes offering a wider range of relevant goods to our customers which they have demonstrated that they are keen to enjoy”. So what of a share price currently up to 18p?...

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A “Director Dealing” announcement from Parsley Box Group (MEAL) today and the shares are currently up approaching 3% in response to give a £13.4 million market cap. Some good news then?

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On Monday ready meals group Parsley Box (MEAL) announced sellout of 4,000 Platinum Jubilee-targeted hampers, with CEO Kevin Dorren “delighted to be working with so many highly regarded brands” on them. However, there were no financials included and today a “Trading Update”, and the shares down to 17.5p, a £12.7 million market cap.

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Parsley Box (MEAL) has issued a “Grant of share incentive awards to Executive Directors”-titled announcement with the “incentive awards” being share options at 20.5p per share. The group listed on AIM at the end of March last year, emphasising “it is just the beginning of our journey serving the Baby Boomer+ demographic… looking forward to leading the business through our accelerated growth plans to become a household name”... at 200p per share!

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With the shares at 20p to sell (90% down on the IPO of less than a year ago), it is no shock that long-suffering shareholders in Parsley Box (MEAL) were reluctant to accept an open offer at 20p. Having hoped to raise £1.1 million, it managed just £140,000. Oops. So when will Parsley Box go bust?

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