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Is Moonpig a mad or amazing new share?

Are you a fan of Moonpig (MOON)?  I guess you have seen the company do a TV advert to try to get you to buy for somebody’s birthday one of its cards.  Personally I have never used it as unsurprisingly I do not care that ‘It's Even Easier on the AppMoonpig on the go, anytime, anywhere!’ but clearly some people do.  Anyhow earlier today the list price was 350p for a value of £1.2 billion...and as i write the share price is over 430p.  Hello the 22% day one move!

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