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Mission Group – “Trading Statement”, why are the shares lower (other than for describing itself as “the alternative group for ambitious brands”)?...

“MISSION (AIM: TMG), the alternative group for ambitious brands, today provides the following trading update for the six months ended 30 June 2020” – and, despite this emphasising “robust trading performance in challenging market conditions, ahead of our initial projections at the outset of the pandemic… net bank debt significantly reduced during the period”, the shares are currently, at 61.5p, more than 3% lower. I’d mark this marketing group down just for uselessly describing itself as “the alternative group for ambitious brands”, but why else has it been marked down?...

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