Hello Share Swallowers. The wiser investor pays attention to consumer trends. And to buy shares in a company which is at the mercy of food fashions can be a risky undertaking. We all found this out as the price war among supermarkets began. But here are a few other companies I think might be ‘sells’ because of changes in the most basic type of food we eat.
Premier Foods (PFD) has had a very rocky ride over the last few months, since announcing a re-financing package. However, I believe that the share price has hit bottom and that it represents a good longer term buy at these levels. Even in the shorter term it could yield a nice profit with a trade from here if it can break through 62p.