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ASOS loves its four Arcadia purchases...but spends too much money

By Chris Bailey of Financial Orbit | Monday 1 February 2021

Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.

Back in mid-January, here,  concluded that the online fashion company ASOD (ASC) was strikingly worried about how its sales growth couple be impacted by consumers shifting back to buying in stores again post lockdown. And when the rumours started a week or so ago that it ‘confirms that it is in exclusive discussions with the Administrators of Arcadia over the acquisition of the Topshop, Topman, Miss Selfridge and HIIT brands’, I thought it would be buying both product and store angles.  Well I was wrong.

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