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Much as I like chocolate, I am still avoiding Hotel Chocolat shares

By Chris Bailey | Tuesday 18 January 2022


Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


I am trying to remember when I last went to a Hotel Chocolat (HOTC) store. I certainly bought a few Christmas presents in late 2019…and a couple of bargains in early 2020. Anyhow, whilst historically liking the products, I did pass on its 355p money raising in July last year…and that was a mistake given the share price has been at/above 500p for the last four months. So how do I feel after today’s trading update for the ‘13-week period (“Q2”) and the 26-week period (“H1”) ended 26 December 2021’?

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