Evil Knievil’s Biggest Short is ASOS: is he Right?

By Tom Winnifrith | Tuesday 6 November 2012

Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.

A good chat with bear raider Evil Knievil today throws up the fact that his biggest short position right now is online celebrity driven retailer ASOS (ASC) but also that he is looking at another stock that I have already written up as a slam dunk short – more on that later. Those who have followed the great bear will remember that Evil has consistently shorted ASOS ( betting against the lure of Stella McCartney, Kate Moss etc) and consistently got it wrong. His losses over the years on this one must be well into seven figures by now but undeterred he is at it again. But is he right?

You have reached premium content

You must be a paid subscriber to see this page.

Already a subscriber? Click here to sign in

Follow @ShareProphets

This area of the ShareProphets.com site is for independent financial commentary. These blogs are provided by independent authors via a common carrier platform and do not represent the opinions of ShareProphets.com. ShareProphets.com does not monitor, approve, endorse or exert editorial control over these articles and does not therefore accept responsibility for or make any warranties in connection with or recommend that you or any third party rely on such information. The information available at ShareProphets.com is for your general information and use and is not intended to address your particular requirements. In particular, the information does not constitute any form of advice or recommendation by ShareProphets.com and is not intended to be relied upon by users in making (or refraining from making) any investment decisions.