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If Royal Dutch Shell is going to be a utility giant...it has got to buy big

By Chris Bailey | Monday 25 March 2019


Disclosure: I own shares in one or more of the stocks mentioned. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


So news today that Royal Dutch Shell (RDSB) is going all vertically integrated and looking to expand its nascent utility arm by renaming its 2017 purchase of First Utility as Shell Energy and offering new customers a discount on their fuel bills. As part of an ongoing slow shift away from classic fossil fuels, this approach has some merit to it...but it leads to one very obvious question: how is Shell going to make this business even mildly relevant to its business?

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