Disclosure: The author has a short position in one or more of the shares mentioned. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.
I read somewhere recently that one should only invest in companies where it is possible to explain what they do to a six year old. This is perhaps a little unfair in the age of fast evolving technology where often the business model, let alone the product, of highly successful companies can be pretty difficult for even brainy adult analysts to get their heads around.
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