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WPP - time to advertise a kitchen-sinking

By Chris Bailey | Tuesday 4 September 2018


Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


It is nearly six months since I last mused about the advertising behemoth WPP (WPP) HERE and it has not got any easier, even if its legendary founder Martin Sorrell did the decent thing and exited stage left...eventually. More on the great advertising man in a minute, but we all know that the key with this space (as with most sectors) is to underpromise and overdeliver. That in a nutshell is the challenge for the company's new CEO Mark Read, a company insider tasked with taking over the advertising company that Martin built…

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