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Burberry cites ‘excellent progress’ but its shares are down today. Chav challenges?

By Chris Bailey | Friday 16 July 2021


Disclosure: I own shares in one or more of the stocks mentioned. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


It’s time to have a look again at Burberry (BRBY), shares in which I have loved for a number of years (even if I have never bought one of its products personally). But the shares have been a bit volatile so far this year, as I noted the other week with the surprise decision by the company’s CEO to leave. So whilst further insights on who may be the next CEO is more of an issue for later in the year, why are the company’s shares down today given its ‘excellent progress’ comment about year-to-date sales?

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