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The world turns upside down for Hotel Chocolat shareholders!

By Chris Bailey | Tuesday 19 July 2022


Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from ShareProphets). I have no business relationship with any company whose stock is mentioned in this article.


I am trying to remember the last time I went to a Hotel Chocolat (HOTC) shop. If my memory is correct, it was in the Boxing Day 2019 sale. I cannot remember if I regarded its 50% off prices as cheap or not, but suffice to say it would have felt a bit cheaper than buying before Christmas. I tell you what else has fallen by (nearly) 50% this morning: Hotel Chocolat’s share price! So, what’s been going on at the “Chocolate Gifts & Luxury Presents” company whose “three guiding principles have taken us to over 150 chocolate shops, cafe's, restaurants and even a cocoa estate hotel”?

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